As a senior digital designer, I've spent 20+ years working at agencies, as a freelancer and more recently as part of in-house digital team working on a vast range of projects across multiple digital touch-points and products.

My job is to bring lots of complex moving parts into play and making sure they all "stick" together. From web platforms, customer journeys, back-office and user focused logistics, to leveraging new technologies.

Starting off my career as a print designer, before moving over to digital, my work aims to leave positive, lasting change and ultimately better human experiences (both for external audiences and teams I work with). Without going into all the buzzwords about user centric and systems thinking, my approach to my work is always be collaborative, curious, test and learn.

I am inspired daily by beautifully curated design and I'm grateful to have worked with and collaborate with great people and experts who believe, like I do, in thoughtful digital experiences.