A multi-disciplined creative working across brand, digital and strategy. Twenty+ years in agencies, in-house and freelance. I'm a generalist. I wear many hats — designer, facilitator, strategist, project lead. Sometimes all of them on the same day.
I've set the creative vision for global campaigns at the Ellen MacArthur Foundation, whilst helping improve how the organisation works — taking pressure off the team and giving people more room to do their best work.
From digital products and experiences to brands built from the ground up. From fast-paced consumer email marketing at Liz Earle to workshops, facilitation and mentorship.
Not always the one executing the final piece — sometimes I'm the one in the room. Managing the project, getting the right people together, setting a direction, and making sure what comes out the other end stands on its own.
Design, at its best, captures something true about a moment and sends it out into the world to connect. That's what drives me. Work that solves a real problem. Work that moves people. Work that feels alive because it comes from somewhere real.
The best moments are when a problem has enough layers to get properly lost in. Sketching, searching, building on those sketches, bringing them to life.
I love being in a room tearing a brief apart. Sticking things to walls. Prototyping at speed. Bringing the right people in at the right moment. That collaborative energy — where a team elevates each other and produces something none of them could have made alone — that's the thing I keep chasing.
The best work happens with the right people. It doesn't matter the size of the organisation. What matters is the energy in the room and the willingness to make something meaningful together.
