Connected Wight

Sometimes the biggest impact comes from bringing people together

Digital Marketing
Digital Strategy
Experience Design
Project Coordinator

Project overview

A web portal that connects various aspects of life on the Isle of Wight. The project’s main theme is ‘connection,’ as the portal highlights nine sectors – Create, Explore, Work, Play, Invest, Grow, Learn, Innovate and Respect – linking residents, communities, visitors, enterprises, sportspeople and even the ‘unknowns.’

www.connectedwight.com

www.the-brandidentity.com

In detail

Working with key stakeholders, pulling together and leading a brand team, developer, and social content creator. Whilst creating digital designs, marketing campaigns, content uploads and Notion board for the team to keep in touch.

My role

I had real fun on this project (and still do now). It provided a me a lot of scope to stretch muscles, and play into some spaces I really enjoy. Working with super creative team Thump and web developer freelancer Georgia, we just wanted to make something awesome, that cut through the noise, provided energy and dynaminsm that showed off the Isle of Wight.  

Involved right at start, formulating pitch decks, rapid prototypes (which were used to test the proposition), website architecture and design. Leaning on my skills in running projects and digital strategist to coordinator the teams. At times feeling like the heartbeat and glue pulling this all together.

We took an iterative, user centric approach, using low code solution Webflow. Launching Beta in 2022, before building features designed to help support user interactions. With a full launch event in 2023.

This isn’t a full time team, so particular sensitivities and team work to timings was key to the project success.

Testimonial

"We had the pleasure of collaborating with Nick on a recent project—our team focused on the brand and visuals, while Nick brought his expertise as a digital strategist. He laid a solid foundation by mapping out the site’s structure, user experience, and overall flow, which gave us the clarity and direction we needed to confidently implement the design.

Nick was an integral part of the team. He’s not only incredibly easy to work with, but also consistently brings a can-do attitude and a drive to find smart, effective solutions. No challenge ever felt too big—his optimistic mindset is always, “If others can do it, so can we.” He’s adaptable, proactive, and made our job significantly easier by keeping things moving and on track.

Nick brings real energy to every project—he’s organised, dependable and always forward-thinking. Most importantly, we share the same goal: to create the best possible work with the end user in mind. Working with Nick was an absolute pleasure, and we now actively look for opportunities to bring him into future projects. His presence is a breath of fresh air, and he genuinely elevates the final result."

THUMP STUDIO