Spence Willard are market leaders in the sale and management of prestigious coastal and country property across the Isle of Wight. Already at the forefront of marketing — with their Little Black Book and Magazine showcasing the best the Island has to offer — they needed a creative partner to continue and grow that legacy. Quality output across advertising, print, and internal operations.
I became an extension of their team. Working closely with Director Emma Bradley, I produce artwork for adverts, design and lay out the Little Black Book, and support day to day creative operations. Consistent, collaborative, ongoing.Working as part of the internal content and delivery team, I helped set the creative vision — bridging comms, editorial, and creative to build a unified campaign framework from the inside out.
Beyond the design work, I've improved how the team operates. I built social structures that empowered the Spence Willard team to create their own social content. Removing the dependency on designers for every post and bringing consistency to their output. I digitised old manual systems, removing layers of admin. And I streamlined advertising through templates that freed up time without compromising quality.
Operations are sharper, design dependencies reduced, and the team are more empowered to create. I bring my design experience along with collaborative instincts to every opportunity — always looking at how to enhance the brand and keep Spence Willard on the front foot.
The partnership is growing, and there's plenty more to come.