Twenty years on I'm still chasing it. I've worked across agencies, in-house, and freelance. I'm a generalist and I own it. Not always the one executing the final piece — sometimes I'm the one in the room, tearing the brief apart, getting the right people together, and making sure what comes out the other end actually means something.

The best moments are when a problem has enough layers to get properly lost in. Sketching, searching, building on those sketches, bringing them to life. Hours of retouching at Liz Earle — zooming in, zooming out, working through a problem. That meditative, obsessive, unhurried bit. I love that bit.

I live on the Isle of Wight with my family. I run, I fill notebooks with ideas that may or may not go anywhere. I'm still learning. Still showing up.

Brand identity — Digital design — Experience design — Facilitation — Creative direction — Digital marketing — Product design — Workshops — Mentorship

I'm a dad to two incredible boys who keep me humble, curious and shattered in equal measure. We live on the Isle of Wight where I run the coastal paths, practice yoga when I remember, and geek out over Superman with the kids. There's something about that symbol of hope that resonates — maybe now more than ever. A beacon of possibility.

A health scare in 2019 changed things. I had a cardiac arrest at 34 — a wake-up call not just about mortality, but about living with intention. It led me deeper into wellbeing, stoic philosophy, and understanding that work can serve something bigger than ourselves. And of course — having fun whilst doing it.

In 2022 I ran the London Marathon for Cardiac Risk in the Young, raising over £2,000 towards cardiac screening in young adults. There's still so much more I want to give back to those who gave me a second chance.

I also compete in Hyrox Doubles with my brother-in-law. We came in at 1:14 — and I'm already thinking about how we beat it.

The experience of all of it has taught me a lot about the person I am and strive to be. I wear my heart on my sleeve. I'm a people person. Working with great people gives me energy like nothing else.

Practising gratitude daily. Putting one foot in front of the other. Trusting the process.

"It is not the critic who counts... The credit belongs to the man who is actually in the arena."

— Theodore Roosevelt