Honestly

I have always loved graphic design. It started as a kid drawing Disney characters, Superman, designing ice hockey kits. At fourteen I had work experience at a design studio and never really looked back. That feeling of seeing craft and collaboration come together into something that actually moves people. That never left me.

Over twenty years on, I've worked across agencies, in-house, and freelance. I'm a generalist. Not always the one with the pencil (or mouse). Sometimes I'm the one making sure the right people are in the room.

The best moments are when a problem has enough layers to get properly lost in. Sketching, searching, building on those sketches, bringing them to life. Hours of retouching at Liz Earle, zooming in, zooming out, working through a problem. That meditative, obsessive, unhurried bit. I love that bit.

I live on the Isle of Wight with my family. I run, I fill notebooks with ideas that may or may not go anywhere. I'm still learning. Still showing up.

Skills

Brand identity
Digital design
Experience design
Facilitation
Creative direction
Digital marketing
Product design
Workshops
Mentorship

Beyond the work

I'm a dad to two incredible boys who keep me humble, curious and shattered in equal measure. None of it would be possible without my wife, who is quite simply my rock.

We live on the Isle of Wight where I run the coastal paths, practice yoga when I remember, and geek out over Superman with the kids. There's something about that symbol of hope that resonates. Maybe now more than ever. A beacon of possibility.

A health scare in 2019 changed things. I had a cardiac arrest at 34. A wake-up call not just about mortality, but about living with intention. It led me deeper into wellbeing, stoic philosophy, and understanding that work can serve something bigger than ourselves. And of course, having fun while doing it.

In 2022 I ran the London Marathon for Cardiac Risk in the Young, raising over £2,000 towards cardiac screening in young adults. There's still so much more I want to give back to those who gave me a second chance.

I also compete in Hyrox Doubles with my brother-in-law in May 2026. We came in at 1:14 and I'm already thinking about how we beat it.

The experience of all of it has taught me a lot about the person I am and strive to be. I wear my heart on my sleeve. I'm a people person. Working with great people gives me energy like nothing else.

Practising gratitude daily. Putting one foot in front of the other. Trusting the process.